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Tuesday, April 7, 2009

Young, Successful and Literate

I come across a lot of successful young entrepreneurs, but a local favorite of mine is Dan Schawbel. The guy is absolutely on fire. His following is huge and seems to be constantly growing and his book Me 2.0 is becoming a quick seller. He's really tapping into the atmosphere of this recession and helping people turn their negativity and fear in on itself by giving pro-active tips on how to develop a personal brand online and get hired.

The concept of the personal brand can be an elusive one for people looking for quick returns and tangible results. I have a lot of older friends ask me why I'm involved with so many social network platforms and some even ask me how they can get involved and start benefiting from the amazing pool of resources that exist online.

My response to people who are looking to get involved is always to be as genuine and focused as possible. Another social media genius in Gary Vaynerchuk comes with a great point that people are the keys to social media, so you need to be interested and passionate about people. If you're passionate about what you do, passionate about what others do and passionate about connecting, then suddenly you'll be immersed in an interactive community that has unlimited benefits, most of which haven't even been discovered yet.

Dan Schawbel's book Me 2.0 is out now and I'm going to have to pick a copy up. He spoke nearby at Emerson College in Boston and I didn't get to go listen to him, but he's from nearby to so I'm guessing he'll come around once more. I suggest you find him on Twitter, he's a real asset for social networking and personal branding!

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