Developing new consumer markets is an interesting concept. I never really trusted finding a demographic, studying their needs and wants and then building something, anything, to sell them.
I much prefer the concept of figuring out good technologies or services that have a sustainable future and good cash-flow projection and molding them to the consumer's needs. It's possibly that I'm a populist, or naive, but I really feel like everyone is a consumer to some degree, especially living in an openly capitalistic society, so why stoke the fires of "need" and create an artificial or psychological demand?
The products I have in mind are supplements that make you happy and give you positive chi, or whatever and those stupid video phones that I've been approached over so many times. I'm a really hard person to sell to. I'd challenge anyone to hustle me. This is because I've gotten hustled before and learned my lesson through good advice and careful examination of the world surrounding me.
Not many people have a keen sense of the world like I do, not to say I'm smarter or better than anyone else. All I mean is that I know a lot of people who really enjoy their television and Hollywood movies and genuinely buy into the hype of what is constantly advertised to them. I may come off as stuck up, no fun or entirely dead to the world because I don't get excited about the third installment of the mind-numbing "2 fast 2 furious" series, but I'll take those labels with a grain of salt.
It makes me sad to see so many people tapped fully into the general media machine, letting themselves become progressively addicted to fabricated products that are basically worthless.
You might accuse me of being a hypocrite, as I am in the copy writing and marketing business. This label could possibly stick except for the fact that I do my job with as much integrity and honesty as possible. Is that even possible? Business, integrity, honesty matched with profitability? Well, yes it is possible. I stand behind what I try to market. Solar panels, wind turbines, educational programs, public safety issues; these are just some of the products and concepts that I rally behind in my business. Is there a need for them? I think so. Can I sleep at night saying that? You bet.