A great article about local small biz social media strategy and success.
I get so excited when I hear people asking questions about how they can use social media to grow their business. Talking to family members about social media and how it relates to growing their business, I've gotten less than enthusiastic responses to how it could help their specific cause, but they see potential in it for others. We're witnessing the democratization of social media in how people are advertised, marketed and related to by corporations and small businesses. Social media can help just about anyone further their cause and get a message out to a lot of people at little monetary cost.
I'm setting a personal goal for myself that I will get my family's sheet mental fabrication and restaurant kitchen hood business to use social media to get their products and services out there. My grandfather and uncle are convinced that what I'm doing isn't a "blue collar" this; whatever that means. Banking, advertising, technology and most other sectors have been around for hundreds or even thousands of years. They are always evolving. Those who are hesitant to change and grow will miss out on major benefits of social media eventually.
As for those who know the power of social media and are aware of how it can affect their business in a positive way, I can help you develop strategies and help you utilize where your particular product and service sits in the industry.
If you're passionate about something to build a business, take risk and put yourself out there, you need your efforts and qualifications articulated accurately and you need that message to be targeted. That's what I'm all about. I get it straight, then I get it out there!