My "Secret Santa" gave me Seth Godin's book "The Dip." Talk about a well timed and thoughtful gift! Knowing who my secret Santa is, I realize that I once spoke with her about entrepreneurial aspirations that we both shared. She is a photographer and I am a creative marketer. We're both in different stages of realizing our dreams.
Seth Godin's book, "The Dip" is an 80 page business novel pleading and begging the reader to quit. Funny how at no point did I ever wish to quit this book.
The premise of "The Dip" is that anyone who wants success in any facet in their life should do some serious soul searching get their priorities straight. Godin asserts that if you can't realistically be the best at something, or dominate a market, then you are wasting your time in doing that thing. "Average is for losers" according to Godin.
"The Dip" wants the reader to be confident that they can overcome the initial curve of difficulty and tribulation that is associated with becoming the best. The book also differentiates between tough learning curves and arduous roads to nowhere.
Many individuals have aspirations but settle for less because of conflicting ideas about what the costs of their dreams will be in relation to their current comfort. Seth Godin rattles you with short, concise ideas that hit the core of what confuses us about true risk versus reward.
I read "The Dip" in less than an hour. I'm forcing it upon all my friends who I think are open minded to quitting something and getting beyond their own personal dips and curves.
I fully intend on reading Seth Godin's other books. I recommend you start with "The Dip."
Now, to get down to my 10,000 hours of hard work. I've got a few hundred so far!