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Thursday, September 25, 2008

Marketing to Business, People and the Planet

Interesting read on the death of the Internal Combustion engine. Can we push this along please?

Who takes precedence in the marketing of renewable energy and goods? Is B2B the only model that is feasible? It seems as if the real niche needing to be filled on a national scale is where utility companies cannot make enough energy at peak times with their current production methods. Clean, unlimited, energy in big gobs is something that can be easily achieved through diverting serious resources to the technology and manpower of getting this new economic engine running. Or, the infrastructure of transportation in all its facets could be changed by developing clean running vehicles of all sorts. Electric cars to electric railroads and tractor trailers!

Then there is the consumer side to this concept. Disposable income seems to be a thing of the past. Can people afford unsubsidized sustainable products in their lives? Does the average consumer have a decent working knowledge of how their spending affects atmosphere carbon and global warming? International relations that some smooth PR will coerce consumers into realizing that wind farms and solar panels and non-Internal Combustion cars are not hippie toys, but true symbols of patriotism and economic intelligence.

The high water mark of cheap oil and easy financing has come and gone. The tide has left a mess to be cleaned up and lived amongst. As Americans, we'll probably rebuild. Hopefully we do it under the right premises.

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